Social Media Specialist
Creative, Strategy, Management & Production
Hi, I'm Craig, an award-winning social media specialist based near London in the UK.
I have over a decade of experience in social media, working across a wide range of clients - from producing social-first campaigns and always-on content for large multi-nationals to running targeted media ads for local businesses. Most recently I have built and lead a social media content studio within the Publicis Groupe.
My skills include social strategy and consultation, creative development, social media management, as well as production and delivery - specialising in social media and mobile content.
During my career I have helped to change the way that companies produce, ideate and deliver social media content. I am constantly on the pulse of the latest platform developments, and have a strong black book of industry contacts.
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Social & Digital Production
There are lots of challenges for brands on social - how to stand out, how to capture attention, how to raise brand awareness and affinity, how to drive commerce, and more...
Customers on social are more savvy and cut-throat than ever, and attention spans are dwindling. So how do you break through and reward their interest?
Content on social needs to differ from traditional production.
With experience in my roles as head of social production and social producer, with hands on creative production experience, I can help to meet these challenges head on. I have helped multiple clients achieve fantastic results including Heineken, Hitachi, Google, Gu, McDonalds, Mercedes-Benz, Renault, Nescafe, and Travelodge to name a few.
Content & Platform Strategy
Online presence is more important than ever.
70% of Gen Xers are more likely to buy from brands they follow on social, and 50% of millennials use the internet to research products.
From creative development and strategy through to production, campaigns need to be optimised for consumption online. That's where my knowledge of consumer behaviours and platform best-practice can help to get the most out of every idea.
I can help to improve results of brands across social via content and platform strategy, informing brand guidelines, as well as offering behaviour insights, social media audits and competitor analysis.
Social Media Management
Social media management is an important consideration, no matter what size of business.
I have experience of setting up channels, populating content calendars, creating regular content, and engaging with audiences for many clients.
Managing social content in this way allows for the alignment of channels with brand objectives and strategic thinking. It also ensures that upcoming events and announcements have been prepared for and scheduled, rather than hastily produced.
Effectiveness of social media management can also be tracked through monthly reporting, where best performing pieces of content can help to educate future pieces of work.
Some of the brands I've worked with.
A fantastic and passionate social producer, sitting at the intersection of best-practice creative and implementation.
He understands the landscape well and works tirelessly to make every campaign the best it can be.
Nathan | Project Director
Craig is a brilliant producer with great knowledge of social media and mobile video.
He is always updated about the constant changes and innovation in main social channels.
Manuela | Strategy Lead
Moving from community management through to social production with a dash of creativity thrown into the mix - a good understanding of both the concepting side of creativity as well as the maker side.