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Social Media Specialist
Gu Puds |
Guphoria
Creating a magical world of Gu
We produced a series of Guphoric images and videos for social, showcasing a fantastical word that tantalised the tastebuds.
We created product focused imagery as well as planned reactive content (for events such as Valentine's Day), spanning almost a years worth of activity.
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Gü Puds
Güphoria: Text
Gü Puds
Güphoria: Pro Gallery
Gu Puds | Guphoria
Brief:
Campaign to raise awareness of Gü Puds, focusing on the product and it's taste benefits.
Response:
A social campaign to tantalise and tease the tastebuds of foodies on social media.
We created a world called #Güphoria, which heroed the product.
Production:
22 images and short-form GIFs across 9 months using existing product shots and stock imagery, as well as an adapt of a TVC edit.
My role included project management, and working with creative/design to produce the assets.
Results:
10 million+ impressions.
2 million+ reach.
400k+ engagements.
Gü Puds
Güphoria: Projects
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