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Dirt vs Road
Creative & Production
On a very small budget we created a series of hero videos, short-form video content & imagery to support the launch of the Vito Sport, as well as creating a suite of hard-working content for the following months.
We also partnered with Extreme for the use of influencers & seeding.
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Launch the new Vito-Sport & transition brand to a road cycling audience.
A social media campaign to launch the new Vito Sport model.
The client wanted to move away from an existing extreme sports audience to road cycling. Using social media listening to gather insights we developed the idea of pitting road cycling and mountain biking head to head in a series of hero videos and supporting content.
We filmed for 2 days in Kent: one day of mountain biking, and one day of road cycling, with interviews and cutaways included.
I also shot behind the scenes photography for the campaign, which was utilised across social media & PR.
1+ million views, featured in The Drum/Campaign/AOTW
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