Nescafe Gold |
AR Activation

We partnered with Zappar to deliver a large-scale AR activation for Nescafe Gold's Christmas AR campaign.

We created 3D models of coffee and ingredients, as well as taking artwork and animating within the AR experience.

⬇ Scroll down to see more ⬇

Creating 3D models and animations for Web AR deployment

 
 
 

Nescafe Winter AR Activation

Brief:

An innovative campaign to encourage people to try different Nescafe receipes this winter.

Response:

An AR activation where people could scan a QR code on the side of the jar's label and open a Web AR experience. In AR they could place different coffees into the world around them, and click through to get recipes.

Production:

Working within poly limits, we cr​eated three realistic cups of coffee and supporting ingredients to be placed via the front-facing camera. We also animated a launch screen and a flying gold ribbon. We then delivered to our production partner for deployment across multiple countries.

Deliverables:

AR activation