Social Media Specialist
Nescafe Gold |
AR Activation
We partnered with Zappar to deliver a large-scale AR activation for Nescafe Gold's Christmas AR campaign.
We created 3D models of coffee and ingredients, as well as taking artwork and animating within the AR experience.
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Creating 3D models and animations for Web AR deployment
Nescafe Winter AR Activation
Brief:
An innovative campaign to encourage people to try different Nescafe receipes this winter.
Response:
An AR activation where people could scan a QR code on the side of the jar's label and open a Web AR experience. In AR they could place different coffees into the world around them, and click through to get recipes.
Production:
Working within poly limits, we created three realistic cups of coffee and supporting ingredients to be placed via the front-facing camera. We also animated a launch screen and a flying gold ribbon. We then delivered to our production partner for deployment across multiple countries.
Deliverables:
AR activation