Nescafe Gold |
We partnered with Zappar to deliver a large-scale AR activation for Nescafe Gold's Christmas AR campaign.
We created 3D models of coffee and ingredients, as well as taking artwork and animating within the AR experience.
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Creating 3D models and animations for Web AR deployment
Nescafe Winter AR Activation
An innovative campaign to encourage people to try different Nescafe receipes this winter.
An AR activation where people could scan a QR code on the side of the jar's label and open a Web AR experience. In AR they could place different coffees into the world around them, and click through to get recipes.
Working within poly limits, we created three realistic cups of coffee and supporting ingredients to be placed via the front-facing camera. We also animated a launch screen and a flying gold ribbon. We then delivered to our production partner for deployment across multiple countries.