McDonalds |
McDelivery

Through a shoot we created over twenty different master edits, which were then adapted across multiple platforms.

We utilised both moving and still footage, integrating both to create a seemless social campaign.

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A large social-first campaign to launch McDelivery

 
 

McDonalds McDelivery

Brief:

Create a suite of hard-working social assets to promote the ​launch of McDonalds online delivery.

Response:

Utilising photography and some shot footage, we produced a multi layered campaign that drove awareness and consideration, as well as driving through to purchase with retargeted assets.

Production:

The majority of the campaign was through post-production, utilising assets to build the campaign. We experimented with different animation options, and graded assets when required.

Deliverables:

20+ edits adapted across Instagram and Snapchat Stories, Facebook in-feed, and Twitter in-feed.