Social Media Strategy
Social media is a leading opportunity for brands and individuals to build a presence online.
Defining a social media strategy is imperative to help maximise your conversations and give yourself or brand a reason to be on social, and an aim for posting.
The social media account that you or your brand own needs to reflect what you/your brand stands for in a consistent and engaging manner.
I can help to define your social media strategy, which will include all, or some, of the following elements:
Defining KPIs / objectives
Defining potential customers/consumers
What to post on what platform
How to maximise each format
Tone of voice
Content pillar creation
How to optimise for mobile/desktop
Paid social strategy
...And much more...
This is a great start to helping to improve your output on social media. If you want to find out more or request my help, please email me by clicking the button below.
Why do you need a Strategy?
Even today, many brands do not use social media to its maximum potential. A social strategy will help to ensure all content contains the correct message, as well as ensuring brand guidelines are followed and social channels align with a larger media strategy.
Below are six reasons as to why this is important:
1. Social media is still growing
Approximately half of the entire world are on social media, and the numbers continue to increase. That's a lot of potential eye balls on your channel and content, and in order to reach them effectively, with the right message, a strategy is required.
2. Social is a cost-effective way to speak to your target audience
Advertising spend on social is due to surpass that of print by 2019, and is catching up to television spend as well.
TV and print are two widely used mediums for brands, but social provides a much more cost effective method of reaching your audience. It also allows for a higher level of personalisation, interactivity and a range of call to actions.
3. Purchasing decisions are effected by social media
50% of millennials use the internet to research products before purchase and 70% Gen Xers are more likely to buy from brands they follow on social.
Platforms are ever-evolving and you need have your finger on the pulse of production requirements, best practices & openings to push boundaries and become the first to market with certain ideas.
4. Staying ahead of the competition
Other brands/individuals in your sector will have a social strategy in place. They may have even looked at you as a competitor, in order to devise a plan to outperform you on social.
Without a clear tone of voice or a brand personality, your message will get lost in the numerous other ads seen on social media platforms.
With a social strategy and a stream of regular content, however, you can evaluate what is performing well and take learnings forward. On Heineken for example we took learnings from responses to social posts to help form the messaging for a print and television campaign.
5. Create room for creative content
And the beauty of having a social strategy in place is that it actually allows for higher levels of creativity, but within brand guidelines.
No more sharing of kittens for no reason or a re-tweet of the news without comment. Instead it allows for the creation of content that fits in-line with a defined strategy that resonates with your audience and actually helps to build brand value.
6. Save time
A social strategy will help you to save time in the long-term.
Utilising a content calendar, with an effective strategy will allow for the scheduling of posts and greatly reduce the amount of time you need to actually spend posting each day.